Tag Archives: Fisherman’s Friend

Fisherman’s Friend and Alfie Boe – Match Made in Fleetwood

Today saw the first showing of Alfie Boe’s first TV advert for Fisherman’s Friend lozenges!

I spoke to the agency behind the advert after the first airing earlier today and asked them why they picked Alfie.  The obvious reason was that both Alfie and Fisherman’s Friend hail from Fleetwood; put this together with Alfie’s previous operatic career and you can see why Alfie was a perfect match for a brand awareness campaign.

Of course I wanted to know what it was like working with Alfie and the agency said that he was “really lovely, nothing was too much trouble.  In fact, when Alfie was required to hit the bum note, he really struggled, saying that he’d never had to do that before”.  I’m sure we all agree that it’s a great result – fabulous advert!

In further news, Alfie got his very own special tin of Fisherman’s Friends… look at the size of the tin!

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I understand it’s been on ITV and Sky1 – let’s see how many programmes and channels we can spot it on!

This might be be the first of many TV adverts for Alfie!

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Talk About Strong with Fisherman’s Friend Alfie Boe

A few weeks ago, Alfie Boe tweeted a photo from the shoot for a new UK TV advert he will be appearing in.  The advert was for Fisherman’s Friend throat lozenges and this will be shown from February 1 – the first showing is expected to be on ITV1 during Jeremy Kyle at around 9.55am (ish)!

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Alfie famously hails from Fleetwood, the home of Fisherman’s Friend and the two have enjoyed a twitter relationship for a while so it’s only fitting that Fleetwood’s most famous sons have joined together.  Will Fleetwood feature at all? Hope to provide a review and share the advert  (the first of many for Alfie?) next week!

The Grocer, a UK trade paper, says that the strapline will be ‘Talk About Strong’.  The voiceover features Sir David Jason.

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