Fisherman’s Friend and Alfie Boe – Match Made in Fleetwood

Today saw the first showing of Alfie Boe’s first TV advert for Fisherman’s Friend lozenges!

I spoke to the agency behind the advert after the first airing earlier today and asked them why they picked Alfie.  The obvious reason was that both Alfie and Fisherman’s Friend hail from Fleetwood; put this together with Alfie’s previous operatic career and you can see why Alfie was a perfect match for a brand awareness campaign.

Of course I wanted to know what it was like working with Alfie and the agency said that he was “really lovely, nothing was too much trouble.  In fact, when Alfie was required to hit the bum note, he really struggled, saying that he’d never had to do that before”.  I’m sure we all agree that it’s a great result – fabulous advert!

In further news, Alfie got his very own special tin of Fisherman’s Friends… look at the size of the tin!


I understand it’s been on ITV and Sky1 – let’s see how many programmes and channels we can spot it on!

This might be be the first of many TV adverts for Alfie!

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