Alfie became an ambassador for Nordoff Robbins in November 2011 following his win of the PPL Classical Award at the 2011 Nordoff Robbins O2 Silver Clef Awards. His ambassadorship was launched alongside the 2011 Christmas appeal which he spearheaded. Since then, Alfie has dedicated his birthday to the charity and his fans have responded with enthusiasm, raising the huge amount of £8605 in five years. Wow! In response to this amazing effort from fans, Alfie said “Once again I’m overwhelmed with the generosity shown by fans who have donated to Nordoff Robbins in honour of my birthday. I’m passionate about music education and therapy and I really appreciate every single donation. It’s the best birthday present ever”.
So, who are Nordoff Robbins? Although the fundraising charity is now celebrating it’s fortieth year, the foundations of the therapy itself go back to 1959 when Paul Nordoff, an American composer and pianist and Clive Robbins, a special education teacher first developed collaborative music making which they termed ‘therapy in music’. Over the next fifteen years, this therapy was developed and delivered all over the world with the first centre opening in South London in 1970. Programmes for adults began in the latter part of this era. Since then, the charity has grown and grown and is now the largest single music therapy organisation in the UK, dedicated to transforming the lives of vulnerable and isolated people. Although Alfie’s special area of interest is providing music therapy and education for children, this is by no means the only group to be helped. People with dementia, depression, terminal or chronic illnesses and people with brain injuries are also amongst the recipients of the specialist therapy available. In some cases, music therapy is part of palliative care. In addition, the families and communities of those who receive therapy are also helped, thus ensuring a broad reach approach.
As if all this wasn’t enough, Nordoff Robbins also delivers Masters of Music Therapy (MMT) training in both London and Manchester as well as accessible training and short course programmes for people who want to learn more about music therapy. Click on the image below for more information: